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Predicting click-through rate using keyword clusters.pdf

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Predicting click-through rate using keyword clusters.pdf
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Predicting clicks - estimating the click-through rate for new ads.pdf
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Modeling contextual factors of click rates.pdf
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Simrank - query rewriting through link analysis of the click graph.pdf
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Computational marketing - Yahoo - slides.pdf
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Using web helper agent profiles in query generation.pdf
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Automatic identification of user goals in web search.pdf
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